High percentage of dofollow or USG links.This can be a result of either poor link building or negative SEO. High Toxic Score of the referring domains. Having too many links coming from one domain can cause suspicion from Google. If it is too low, your site might be perceived as toxic by the others on the web. If it is high and you are not building links or publishing much content at the moment, there can be a spam attack. Too high or too low total number of Analyzed Backlinks. There are too many harmful links pointing to your website. This will let the tool understand how relevant each link is. Go to the Backlink Audit tool, set up a Project, and configure the tool (enter your target keywords, categories, and competitors associated with your domain). Utilize Semrush to find and analyze your backlinks. There are several other things to keep an eye on, e.g., valuable links you might be losing or the gaps in your link building strategy you are missing. You should first look into finding the spammy links that harm your rankings, but that is just step one. Now that you know whether your backlink portfolio is relevant to the competition, it is time to find the main issues preventing you from beating them. Step 2: Find and Evaluate Each Backlink You Have Referring Domains to find out whether you should be reaching out to more domains than you currently do.Link Attributes to spot the potential weaknesses in your rivals’ profile. Backlink Types to see which of your competitors’ content is most linked to.Number of Backlinks/Referring domains/Referring IPs to estimate how big your backlink footprint is compared to the competition.Īuthority Score to understand how attractive your domain should be for link building prospects. In the ‘Overview’ tab, you will find all you need to understand whether you are trending in the right direction with your link building strategy. Go to Backlink Analytics and type in your own and 1-4 competitors’ domains. Though it can give you a fair amount of insight into your competitors’ link building strategies and help give your own profile the most reasonable evaluation. Step 1: Benchmark Your Backlink Profile Against Competitors In this article, I will tell you how to do the job in less than an hour using Semrush Backlink Audit and Backlink Analytics tools.Ĭombining our new backlink database with integrations from Google and Majestic and our toxic link evaluation ( 40+ toxicity markers), you can improve your backlink portfolio in these 5 easy steps. However, if you are running a big reputable website with an abundance of referring domains, the process can take ages. You can download the list of your links from Google Webmaster Tools and review all your backlinks manually. It means you need to find them, identify the bad and good ones, and develop the right strategy to deal with them. In simple terms, a backlink audit is the evaluation of all links pointing to your website.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |